Morley says that audiences aren't just passively affected by a text but that they also are actively involved in reading a text. I think from my audience research that the audience have had a preferred reading as they understand both performance and narrative and digipak work. They understood the genre was indie even though some conventions were challenged. Steve Neale said audiences take pleasure from genre because of "instances of repetition and difference" I think my video and print work has used this as "repetition" is using live gig scene, casual clothing, natural colour scheme, entropic digipak cover and "differeneces" are more band shots than average and mixing live music with a love story.
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