The target audience for our video will wear clothes that suggest an older age style of clothing. They will like wearing parkas and harrington jackets because they were popular when rock n roll/indie was popular and clothes were key to show your music preference. They will like brands like Ben Sherman and Pretty Green. Their style will be quite simple, mainly jeans and t-shirt. Their will be a strong sense of music, they may have band/gig t shirts.
The target audience will like indie and rock n roll type music. They like bands like The Arctic Monkeys, Oasis, Noel Gallagher's High Flying Birds, Beady Eye, The Who, The Beatles, The Jam and unknown indie bands.
They would like NME magazine and maybe Q. They would like shows/films like This Is England, Quadraphenia and Brighton Rock. They will make sure that music is an essential part of their personality and appearance.