This advert is full page as The Stone Roses are well known in the indie market. It uses the "MOD" colours as this type of music associates itself with Britain and bands such as The Who. It also shows ratings and comments from indie magazines. The image at the bootom is on the album cover so the target market will know when the see the cover that it is this album. It also shows the HMV logo to let the audience know at least one store that is stocking it. The first thing you noticed about this advert is "The Stone Roses" surrounded by blue, red and white which will immediatley get the attention of indie fans.