Wednesday, 28 September 2011
Music Video Research: Video 2- The Kaiser Chiefs- Ruby
There is no specific image to the chorus or verses as the performance and narrative are entwined and cut between them regularly. The narrative of the video is an city being built from scratch with the band in the middle. However the narrative does not follow the story of the song.
The band have equal camera time and this suggests the band are the stars rather than just the front man. This could also suggest they want to focus on the music. The costume is not showing the band as stars but as ordinary people, there is no costume changes or fancy cars etc.
According to Andrew Goodwin, this video is disjunctive as it has no link to the song's story.