Research and Planning: Focus Group

We chose Jack and Holly for our focus group because they like indie music. We got great feedback from our focus group. We were happy that they picked up on some things such as the colour scheme and setting. We are glad they like the casting and song and that they feel the music video will be a success.

From the Facebook focus group, some replies have been that they like the locations because the boxing gym suits the indie scene and the pub shows it more realistic rather than surreal.
We asked if the cast suit the indie genre and we have had a 100% response of yes.