Andrew Goodwin- Research

Andrew Goodwin says that the video clip responds to the audio. The five key areas to a music video are synaesthesia, narrative and performance, the star image, the relationship of visuals to the music and technical aspects. Synaesthesia is when you "see" the sound, narrative and performance is when the narrative is hinted at then filled in with performance. The star image is how the video shows the "star" so big label stars will have close ups and cars etc whereas independent bands might focus more on the music, technical aspects hold the music video together. The one we have focused on is relation of visuals to song, a video and can be illustrated  (the video copies the song word for word), amplified (where the narrative is hinted) or disjunctive (the narrative has no link to the song).