Print Planning- First Draft Sketch (Advert)

Print Planning- First Draft Sketch (Digipak)

This is a first draft sketch. I would like the background to look old so it will be a beige colour. I also plan to use bright colours to contrast this, mainly using blue, red and white.

Print Planning- Location and Health and Safety

Location
We will be taking the photos in The Cellar Bar in Worcester during a live gig. The location has dimmed lighting so we will practise taking photos in low lighting to find the best setting on the camera and try to use this to our advantage. We could also ask if we can take photos before the gig when the lights are brighter.

(not Heroes of Hanoi)

Health and Safety Risk Assessment

Print Planning- Costume and Props

We will be taking photos during a live gig therefore all the things we need will be there for an authentic gig look.

Print Planning- Cast

We would like to use the band of Heroes of Hanoi (Harry Baldwin, Ben Hampton, Pete MacBeth). We chose these because it would be more authentic and they would know the song best. We know all the band are reliable and are open to suggestions. They are available to be filmed and photographed. They also fir the image of an indie band. We would use the live audience as extras, as they will look like indie fans.

Advert Print Research 2- The Stone Roses

This advert is full page as The Stone Roses are well known in the indie market. It uses the "MOD" colours as this type of music associates itself with Britain and bands such as The Who. It also shows ratings and comments from indie magazines. The image at the bootom is on the album cover so the target market will know when the see the cover that it is this album. It also shows the HMV logo to let the audience know at least one store that is stocking it. The first thing you noticed about this advert is "The Stone Roses" surrounded by blue, red and white which will immediatley get the attention of indie fans. 

Advert Print Research 1- Kasabian, Empire (unfinished)

This advert is a full A4 size which is quite unusual for an indie band unless it was in a indie magazine such as NME or Q as Kasabian are a well known indie band. It follows the genre's conventions as it is a strange  image but still shows the focus on the music. It shows magazine's ratings and details of the release. The image is the same as the album cover so the target market know what to look for in the store. 

Digipak Print Research 2- Beady Eye, Different Gear Still Speeding (need photo)

The image on the front of this digipak is a small girl riding a crocodile, this image is quite disjunctive to the title. The image looks like an old image as it is quite washed out with a natural colouring. It also has the style of an old record with the "NEW" sticker and old style record label sign. This could be because the target audience will associate themselves with old music which was the starting point of indie rock such as the Who, the Beatles etc. In the bottom corner upside down in handwriting is the phrase "The Dreamers of Dreams" this again could be a link to the lifestyle of indie rock artists as it is a quite psychedelic and "trippy" phrase. The back of the digipak is a photo of the band that looks old, washed out and bad pixels. Again this follows the old design of the digipak and follows the genre's layout of a quirky picture on the front to gain the attention of the audience then more focused on the music on the back where the track listings are. Inside the digipak, going through all three panes is the title written in different fonts and using the "MOD" colours (red, blue and white). The digipak  follows the genre design as it uses natural colouring with a strange picture on the front and focuses on the music on the back. Their isn't much of a star image, they focus on the music however the photo on the back creates a small star image of the band.
Throughout the digipak there are many different fonts, this keeps the digipak "busy", different and interesting. The layout follows the style of an old record. This follows the genre layout with the quirky photo on the front and music focus on the back. The star image is created slightly with the photo on the back but this still shows the focus is on the music and not the star.
The details on the digipak are the bar code, copyright, record company details, website and details on the Bonus DVD.
This digipak would appeal to the target audience because the strange image would attract them and the quirkiness and old style of the layout would appeal to them as they would associate it with old "legend" bands and the different font would keep the digipak interesting and trippy.
This digipak is quite entropic which is appropriate to the target audience as they like being different and indie.
Although many people now buy digital copies it is important to have an appealing digipak in indie rock because many fans like to have a hard copy to show they are loyal fans. Also the target audience includes older people who prefer hard copies of the music especially as Beady Eye is mainly famous because it is Liam Gallagher's band who is famous for Oasis.

Digipak Print Research 1- Arctic Monkeys, Favourite Worst Nightmare

The image of grey, bland council houses with colourful shapes/images through the windows is quite disjunctive to the title. However it could be argued that the colourful shapes represent dreams/nightmares which is linked to the title. The back shows the back of a house with the colourful images too. Inside the digipak shows the inside of the house and more detail of the colourful images. These show things such as scary/freaky faces, clowns and monsters, which suggest the do represent nightmares. The CD also follows the idea of strange images as it shows a man with his glasses on fire. The back of the digipak is plain dark grey with yellow track listings, this contrast with the other sides of the digipak. The design of the digipak would appeal to the target audience of this genre because it is quite quirky and different but focuses on the music (no distractions from the track listing). There isn't a big star image for this band because they are an indie band the focus is on the music however if their was a picture of them it would probably be of the whole band and show them with instruments or doing something strange.

The layout of the digipak follows the design of the house, the front of the digipak is the front of the house and the inside is the inside of the house etc. The font of the title and band name is sharp and eye catching however the track listings are in an average easy to read font. This could be because they want to show they are serious about the music, there is also no numbers for the tracks. Again this shows that it fits the genre as it is different to mainstream as it is fun/quirky but focuses on the music.

The details on the digipak include the bar-code, recording label details such as name, address and website and also shows the copyright and band website. There is no reviews, this could be because they want to show they don't care what others think. The target audience is 15-30 year olds that are indie. They would be attracted to the disjunctive image and quirkiness of the digipak. 

This digipak is quite entropic which is appropriate to the target market because they like to show they are different to others.

Digipak covers are still important even though most people download their music because the indie market tend to like a hard copy of the music because they want to show they are a loyal fan. Also the target market for indie does include some older audience members that still prefer CDs. Also, the front cover at least still needs to look interesting, different and appealing because it shows on the display for iTunes. 

Feedback on Pitch- Planning

All our feedback said that the video will suit our target audience which is very positive. Many also said it is an original idea however some seem unsure but the narrative seems to have made it more original. e.g "Parts are original- combining these live shots with a love story".
The positive feedback we got from the group was that the target audience works well, suits the song and the research was thorough. Many people thought the idea was original and interesting.
The main criticisms were that the filming would be difficult, using different shots and locations. We are trying to think of different ways we can address this. We will need more than one camera and take many different shots.

Pitch- Planning